Does Your Business Website Need To Be Audited?


If your website for business was not audited over the last two years, you're facing a number of unexpected surprises, and some not so good I'm not willing to admit. A website audit will tell the state of your website and put you on the path to success!

"If you don't know where you are going, no road will lead you there"The author of Lewis Carroll, Alice In Wonderland

If your website for business was not audited over the last two years, you're facing a number of unexpected surprises, and some not so good I'm not willing to admit. A website audit will tell the state of your website and put you on the path to success!

So much has changed with the way Google try2check service and the other search engines evaluate and rank your site. You'll need to determine the root of your issues and fix them now.

One of the areas you need to be particularly worried about is the User Experience/User Interface your site provides. This is coupled with the simple fact that your website is not equipped with an SSL Certificate, which could hinder your chances of receiving good rankings. If your website is not Mobile Friendly, Google will not consider your website up to the most recent standards.

Nowadays, it is essential to dig deep into the website to find issues that will greatly affect the position of your site in search results in search results for terms and keywords, and how your site compares to your competition.

How far should a site audit be? The answer is from the first to the last page and checking every single page for every element that are used to create the site. This is all the coding and not just taking a look at Meta, Heading, ALT and other tags.

This is how a deep Audit examines your company:

Global Performance InformationGlobal Rank
Country Rank
Category rank

Audit of the Ranking
Keyword Ranking Status

UX UX
Call to Act
Mobile friendly?
Readability

Content Overview (On-Page).
Keyword Focus
URL Structure
Title Tags
META Description
OG Tags (Open Graph).
Heading Tags (H1 - H6)
Content (Word Count, etc.)
Anchor Tags and Internal Linking (Link Structure).
Image Names and ALT Tags

Optimization Analysis
Page Exclusions (robots.txt).
Page Inclusions (sitemap.xml)
URL Redirects (301, 302, www , non-www)
Duplicate Content
Broken Links
Code Validation
Page Speed (CSS/JS/Caching Image-sizes and Caching)
SSL Settings (http vs. https)

Linking Analysis Overview (Off-Page)
Inbound Followed Links
Linking Root Domains
Authority and Trust
Social Media Metrics
Competitive Link Comparison
Social Media Visibility Reach

Here are some information about what an audit might look like

Global Performance Information
These are indicators that show your websites health, popularity and recognition when compared with the rest of websites worldwide, nationally and within a specific industry.

Audit of the ranking
A Ranking Audit is a study of your website's getting a good position for specific words and keywords. This audit could be further developed by performing an audit of ranking competitively which includes an audit of your competitors' rankings. Another aspect of auditing is to determine the amount of terms and keywords on any given website are ranking within the first five search results compared to the next 20 or 50 positions. This will allow you to discover more optimization opportunities rankings greater than 10.

UX UI
UX stands for User Experience. UI is the term used to describe User Interface. Although it isn't an exact calculation of the numbers, a well-designed User Interface and Look feel can result in an enjoyable User Experience. Good user Interface elements that contribute to a great User Experience are simple. For instance examples, call to action as well as clear and concise text, as well as mobile-friendly websites are a few examples. This is vital since search engines can detect the user's signals. A well-designed UI and UX will ensure that users aren't redirected to search engines when they are happy with a site after searching for a specific keyword phrase. They'll most likely decide to take action on the website and purchase the product. This generates revenue for the owner of the website more frequently than a site with poor UI and UX. Websites with positive user signals are ranked higher.

Content Overview (On-Page)
An extensive website analysis includes content analysis. This includes all aspects of your site.

They keyword focus audit analyzes the extent to which you've identified and targeted the keywords that people search for to get to your site.

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