web development company let them cancel an action. For example, put a "clear" button on a form, an unsubscribe link on all newsletters and a "cancel" button on orders. By not letting visitors cancel something that they don't want to finish, you're pretty much forcing them into doing something. This can harm your return visits or purchases.
Try pulling images into your post to maximize engagement. Pictures help make your website more user-friendly. When people see a picture, they spend more time on the site and clicking to see more.